How A Good Press Release Distribution Service Can Add Value To Your News Story

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Today, when digital marketing is taking newer forms and powered by advanced technologies, the good old press release is still holding on its own and helping marketers spread the word about their brand. A well-written press release can help you get the media coverage you are aiming for, regardless of the industry you are in. Besides, being a powerful and effective marketing tool, it is also the most affordable way of reaching out to your audience.

Your press release can be about anything related to your business or industry but it must be newsworthy and share news stories that are of value to the readers. The news release could be about a new product/service launch, an important appointment to a senior position in the hierarchy, achievements in any particular area of business, an announcement of events, seminars, conferences, or annual meetings, etc.

Why You Need a Good News Release Agency

Apart from a powerful and relevant news story, you also need a good press release service to make sure that your news is posted on the media channels and publications were relevant to your business. These are the places where your audiences are likely to pick them up. A professionally managed PR distribution agency will be able to take your news places and create the kind of exposure and visibility needed to achieve its objective.

A press release that’s written in the right format and distributed through a good press release service can prove to be an effective public relations and marketing tool. A press release can be especially useful for startup companies as it can help them get online exposure for their brands without having to break the bank as many businesses generally do when they use advanced marketing methods and strategies such as advertisements and paid promotions.

How A PR Can Boost Your SEO

Today, when everything about online marketing has search engine optimization at its core, a press release is no different. While a PR will certainly not boost your rankings on top search engines in a direct manner like other marketing efforts, it can appear in organic searches and boost your SEO efforts. Also, when you choose a good press release service for the distribution of your PR, it can be picked up by major media outlets, and newspaper sites to create the kind of brand recognition you need to build your place in the market. 

A press release can also help in boosting your social media presence. You can share the link of your recent press release on your Twitter handle or Facebook page and reach out to a whole new set of audiences. When readers get interested in your news story and want to know about your products and services, they will visit your website. This can help you gain a fair degree of organic traffic and help you in improving your search engine rankings without much effort.

Some press release agencies allow you to submit press release free besides giving you the option of using paid and premium plans to enhance your reach. Paid services are recommended because most free submission plans come with severe limitations.

 

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