5 Ways to Boost Your Press Releases’ Chances to Get Picked Up
A press release is the smartest way to get publicity in the most cost-effective manner possible. If crafted elegantly, your story can set off a chain reaction by getting published on multiple platforms – a windfall for your company and your brand. Mind you, the key phrase here is ‘if crafted elegantly’. You must work hard to accomplish this; otherwise, your stuff is sure to land up in the editor’s trash bin. With the ratio of PR professionals to journalists not exactly cheerful, your story needs to be exceptional to be picked up by journalists. Here are 5 approaches that can enhance the possibility of your story to get media attention. 1. Establish realistic objectives It is important that you must focus on what you want to achieve. Forget smugness and self-gratification, and keep your eyes on the broader picture. Target the best publications and put in your best efforts to enhance the visibility of your products, services, and company....