Press Release Services

       Marketing tools must be capable of delivering the desired results in terms of improved website traffic, greater online exposure of a brand or organization, and assured ROI. As we all know, a press release can be effectively used as a reliable marketing tool, and there are several ways available to make it more result oriented.  Before we dig further into the steps required to improve the effectiveness of an online press release in 2021, let us refresh our understanding about the basics of creating a press release service.    Writing a compelling press release Press releases are aimed at spreading newsworthy information, including organizational developments, announcements, and other positive events. A press release to announce a recently won award by company is an ideal example of this.  You can be assured of a successful press release campaign if the announcement or information being shared is worth covering by journalists in the form of a...

  A press release is a vital tool to share important information about your business with the world. The media of sharing are journalists, TV channels, newsrooms, social media platforms, and others.  Writing a good press release is half the battle won. The other half is proper submission.  You must identify media outlets relevant to your niche. Then, follow their submission guidelines and submit your press release. Follow-ups are helpful, if you have submitted your content well in advance, say one or two months before your mega event.  It’s good to submit press releases well in advance.  Two reasons: 1. Journalists are busy bees. If they find your press release sufficiently in advance, they get time to schedule your event in their calendar and prepare for the coverage.  2. Chances are high that your press release will not be missed by journalists. Last-minute submissions can miss their eye.  If all this seems a herculean task to you, worry not. Yo...