Ensuring a Successful PR Campaign with Online Press Release Sites

-
Sending out a press release for onward circulation to intended media channels can be an extremely complex proposition unless you are backed by the right distribution service. The main feature of these services is effective use of reputed submission platforms.

Before sending a press release out, you must try to know press distribution channels that include online press release sites, pr distribution sites, and other websites that accept and spread news releases across a wide network of channels.



SEO aspects of PR submission


Traditionally, press release sites were targeted for earning useful back links for an enhanced SEO effect. However, thanks to the revised strategy of not supporting such activities (of leveraging back-linking) there is no point in anticipating any direct benefit from press release submission in terms of SEO.

Organizations do not pursue PR submission sites to accomplish a singular goal of improving search engine ranking positions. Instead, these sites are perceived as effective vehicles to present news releases to reporters or journalists who can pick these up for reporting.

In fact, articles or news stories written by journalists by using your press release as the basis can be made to include back links. These links can be used for availing the benefits of earned media.

Reputed online press release sites, pr distribution sites, and news sites are highly sought-after resources used by leading journalists who are in search of interesting events for their reporting assignments.

Understanding the process of PR submission


One must know the basics of the process of press release submission to important news sites before designing any press release campaign to meet brand building and other key marketing objectives.

Logically, a press release needs to be sent to a news reporter who will do the needful by publishing the same in the concerned newspaper or news platform. A journalist will most certainly draft a story by using your press release before actually publishing the news release.

This can be easier said than done because journalists are choosy while picking up a news story.

This brings us to news release sites that have gained remarkable popularity among distributors of press releases as well as reporters who can conveniently browse a single site that allows access to a large variety of press releases on different topics.

Types of PR distribution


There are two basic types of service providers that can be engaged to widen your press release’s outreach. If you are seeking an affordable way to circulate a PR, a free press release distribution service is the most affordable resource available. These services offer the basic feature of distribution without any possibility of SEO benefits, including earned media.

In contrast, paid online PR distribution service providers go out of their way to ensure industry specific PR distribution to ensure the desired exposure across the target audiences.

Takeaway

Established news release distributors have robust relations with leading online press release sites, pr distribution sites, and news channels that are frequented by top journalists. Therefore, one should always use the right distribution partner for fulfilling the desired objectives of press release campaigns.

Comments

Post a Comment

Popular posts from this blog

Leveraging Press Releases to Strengthen Your Brand’s Image

-
Image
Press releases are conventionally known to be used for announcing some newsworthy information such as a new product or service launch, inauguration of a new plant or equipment, a conference or seminar being held somewhere, etc. Creating a press release to provide information about such events is the conventional way of reaching out to the audience. Times have changed and so have the media platforms that carry the press releases even though the traditional print media is still going strong. Today, online media is dominating the world of news and events and this is where press releases are making a huge impact that brand marketers find interesting.    How press releases improve brand image A press release is as much a media vehicle as any other format of content distribution like blog, article, social media post, etc. In fact, when you choose professional PR distribution sites to circulate your press release, you can rest assured that it will reach a targeted audience that is relevant
Read more

How A Good Press Release Distribution Service Can Add Value To Your News Story

-
Image
  Today, when digital marketing is taking newer forms and powered by advanced technologies, the good old press release is still holding on its own and helping marketers spread the word about their brand. A well-written press release can help you get the media coverage you are aiming for, regardless of the industry you are in. Besides, being a powerful and effective marketing tool, it is also the most affordable way of reaching out to your audience. Your press release can be about anything related to your business or industry but it must be newsworthy and share news stories that are of value to the readers. The news release could be about a new product/service launch, an important appointment to a senior position in the hierarchy, achievements in any particular area of business, an announcement of events, seminars, conferences, or annual meetings, etc. Why You Need a Good News Release Agency Apart from a powerful and relevant news story, you also need a good press release service
Read more

Creating a Press Release: The Perfect Recipe for Success

-
Image
  Press release is an important tool of marketing, online and otherwise. Yet, many people fail to create a press release that can actually accomplish their marketing goals.  Writing a press release is no rocket science. It’s just that we need to be in the shoes of the audience while writing.  What does the audience want? How will it benefit the audience? Why should the audience see your press release? It’s all about the ‘seasonings,’ you know.  Just like a master chef creates a savory omelet in just an 8-inch fry pan, a writer can create magic with their words in just a confined limit of a press release content. You only must know what and how to use the ingredients.  And if you have no time to do all these, better hire creating a press release service. No use churning out content that has little appeal to the audience.  It’s not about writing a press release.  It’s about writing a killer press release.  So, if you think you can hardly devote time to create a killer piece, hiring a wr
Read more