Sending a Single Press Release to Numerous Press Release Distribution Outlets – Spam or a Smart Move

Is it really a good idea to send a single press release to multiple press release outlets? The opinion is divided on this with both sides offering their logic and justifying their viewpoint.

At the onset, sending a single press release to multiple press release sites might not appear as a great marketing move. It does not provide any link building benefits too. However, organizations do indulge in this exercise as Google’s latest algorithm does not seem to take a stringent view of this technique although it does appear that they could review this in the near future.

Press release generator is used to create content for press releases based on your input. The software can create press releases that can pass the muster without any problem as they adhere to the guidelines and format of a PR and how it should be written and presented.

What Marketing Experts Believe

Some digital marketers are of the opinion that this approach is worth a test even when it is apparent that this is not a powerful SEO strategy by any stretch of the imagination. Remember, there is a content farming restriction by Google and there is a chance that the strategy of sending a single press release to multiple press release outlets might attract some censure. You could end up utilizing the services of sites that have been penalized for the same.

Anchor Text Benefits Is One Reason

One way this approach of sending a single press release to multiple press release outlets could work for you is when you are looking for anchor texts to last longer. As you know, press releases can remain on some sites for a long period of time which means you can benefit from those anchor texts for an extended period. This can happen even if some PR outlets remove your content after a specific time according to their publication policies.

Don’t Do It for SEO

Getting the same PR published through multiple press release outlets cannot be a primary SEO strategy according to some marketing brains. At best, this can be an additional move to the existing link building strategies. Sending out one press release per week using multiple sites can be a more logical approach to marketing your brand.

Give It a Spin – Create a Different Angle

If you have the same news story to promote, you can try to create a different angle for the story and share it with press release distribution agencies. This way, you will have different press release contents of the same story. That should not create much of a problem when it comes to spam or duplicate content.

A Strategy that’s Not Really Risky

Does the same press release sent to multiple press release outlets create a negative image for your organization? It might in some cases but with a smarter approach, you can easily overcome the problem. Making subtle changes while keeping the core message of the press release content intact is an oft-used strategy and to good effect. There is little risk of your press release getting tagged as a duplicate content.