Press Release Distribution for Announcing the Launch of a new Healthcare Product?

Without effective press releases, can your company make any official announcement about the launch of a new healthcare product? Not likely, since any official statement designed to get more publicity for your healthcare brand needs to be written properly to attract attention. And in order to do so, it is important to hire reputed press release services.

Hiring a cheap press release service may not work to your advantage because it usually does not have the network required to ensure that your stories get the coverage they need. Choosing free press release writing companies is also discouraged for the same reason, because you cannot take the chance of compromising your reputation.

Press releases are more than link building exercises; they should be looked at as effective content marketing strategies that can boost your brand image. The main idea behind identifying companies to write your press releases is to ensure that your brand reaches out to the maximum number of people possible in exchange for minimal investment.

How can a cheap press release service work for you?

Ø  When you run a business offering medicines and other healthcare solutions, you will need your stories to be written in such a way that they can give you instant exposure. Cision Ltd, in a study last year found that almost 63% of respondents surveyed preferred news releases to other types of content when it came to trusting a company and its products.

Ø  By hiring cheap services for writing press releases, you can also save money on advertisements. Press releases are definitely an inexpensive medium, and even the most well-known ones will not charge you a fortune.

Ø  Press releases will help to consolidate your business reputation and promote your credibility. It will allow a global audience to realize that you have expertise in a certain field. Every press release will have authoritative words that can promote your brand visibility, but this is possible only when you have good PR companies writing them for you.

Ø  Well-written press releases will help to produce backlinks, which will contribute indirectly to your SEO efforts. Online Press Releases will have the right keywords to make sure your site gets higher rankings in search engines while they will also bear links to your landing page. When a website has a high number of backlinks, it is given a better ranking.

Ø  Press Releases are not simply for search engine rankings; they also drive huge sales. Every release written by professional PR companies will focus on the successes and achievements of your company in the field of medicine and health. This will help to attract more and more investors. Investors are likely to keep a look out for companies that are steadily growing and coming out with innovative products. However, to know exactly what these are, the investors will need to rely on reliable information. Press Releases are these reliable sources of information for investors. They will help to establish a brand’s credibility, and this is obviously what every start-up will be looking for.

These are only some of the benefits that any reputed PR company can offer you. It is however necessary to understand that publishing a press release should not be only for SEO purposes. It should only be releases when you have to share something with your target audience. You should never fabricate a story; the idea is to write your real story in a professional way so that it achieves the desired impact.