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Leveraging Press Releases to Strengthen Your Brand’s Image

Image
Press releases are conventionally known to be used for announcing some newsworthy information such as a new product or service launch, inauguration of a new plant or equipment, a conference or seminar being held somewhere, etc. Creating a press release to provide information about such events is the conventional way of reaching out to the audience. Times have changed and so have the media platforms that carry the press releases even though the traditional print media is still going strong. Today, online media is dominating the world of news and events and this is where press releases are making a huge impact that brand marketers find interesting.    How press releases improve brand image A press release is as much a media vehicle as any other format of content distribution like blog, article, social media post, etc. In fact, when you choose professional PR distribution sites to circulate your press release, you can rest assured that it will reach a targeted audience that is relevant