How To Make a Press Release Your Powerful Publicity Tool
Planning an effective public relations strategy? It cannot be complete without press releases. They have been around for decades, but few marketers and publicists know how to leverage the power of a press release. What Is a Press Release? We all know that a press release is a written communication that helps companies share information about an important and current event happening in their enterprise or the industry. The press release can cover any topic related to your business, but it should be newsworthy and be of interest to your targeted audience. If you think the media will pick up your press release because it is well written and has a compelling story, you are going to be disappointed. Journalists have to deal with hundreds of press releases daily and they spend a few seconds deciding which one to pick and which will get junked. The best way of ensuring the best exposure for your PR is to choose an agency that has put in some effort in creating a press release service and h