Posts

Showing posts from August, 2019

The Correct Time to Send a Press Release: Don’t Miss It!

Image
You have written one of the best press releases ever. But what’s the use of those beautifully woven words if you miss the right time to send your masterpiece to the right people? Press release marketing is as important as press release writing. An important aspect in marketing is the timely sending of your content to the media. What’s the correct time to send your press release? It depends on what the release is about and to whom you intend to send it. There are no hard and fast rules. ·     If your event is big and revolutionary, you must send your press release two to three months in advance. Follow up a week later with a media buzz, which is a reminder. Journalists usually prepare for big, groundbreaking events much in advance. ·         If your event is small and simple, send your press release a week in advance. This will give enough time for journalists to prepare for your event, and they will also not forget about it. ·     If your press release